Terms of Service
Effective Date: October 15, 2025
TruNorth Financial Services, Inc.
41850 W. 11 Mile Rd., Suite 201
Novi, MI 48375
Website: https://trunorthfinancial.co/
1. Acceptance of Terms
By accessing or using https://trunorthfinancial.co/ (“Site”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree, you must discontinue use of the Site.
These Terms apply to all visitors, users, and anyone accessing the Site.
2. About TruNorth Financial Services, Inc.
TruNorth Financial Services, Inc. (“TruNorth,” “we,” “our,” “us”) is a licensed insurance agency offering insurance-related information and services. We do not issue policies, underwrite coverage, or guarantee insurance approvals, quotes, or outcomes. All insurance decisions, offers, and underwriting determinations are made by licensed carriers and third-party providers.
3. Not an Offer of Insurance
Content on this Site is for general informational purposes only and does not constitute:
An offer to sell insurance
A solicitation for insurance in any jurisdiction where TruNorth or its agents are not licensed
A guarantee of eligibility, pricing, coverage, or benefits
Quotes, illustrations, and educational materials are examples only and may vary by state, product type, carrier, and applicant qualifications.
4. User Responsibilities
You agree to:
Provide accurate and complete information when submitting forms
Use the Site only for lawful purposes
Not attempt to interfere with, disrupt, or gain unauthorized access to the Site or its systems
Not submit false, misleading, or fraudulent information in any form or communication
5. No Professional Advice
Information on the Site is not tax, legal, financial, accounting, or investment advice. You should consult with your own professional advisors before making decisions regarding insurance, annuities, retirement, or financial planning.
6. Communications Consent (TCPA & CAN-SPAM Disclosure)
By submitting your information through this Site, you expressly consent to be contacted by TruNorth Financial Services, Inc. and its partners regarding insurance products or services via:
Phone calls
SMS/text messages
Automated dialing systems or prerecorded messages (where permitted under applicable law)
Message and data rates may apply. Message frequency may vary.
You may opt out at any time by replying STOP to any SMS message or by following unsubscribe instructions in emails.
This consent is not a condition of any purchase.
7. Third-Party Links & Services
The Site may contain links to third-party websites or services. We do not control or endorse these third parties and are not responsible for their content, accuracy, or practices. Accessing third-party sites is at your own risk.
8. Intellectual Property
All content, trademarks, logos, text, graphics, images, forms, software, and materials on the Site are the property of TruNorth or its licensors and are protected under applicable copyright and trademark laws.
You may not copy, distribute, modify, or use Site content without our prior written permission.
9. Disclaimer of Warranties
To the fullest extent permitted by law, the Site is provided “as is” and “as available,” without warranties of any kind, express or implied, including but not limited to warranties regarding:
Accuracy or completeness of information
Merchantability
Fitness for a particular purpose
Availability or reliability of the Site
I cannot verify whether additional disclaimers may be required for your state.
10. Limitation of Liability
To the fullest extent permitted by law, TruNorth Financial Services, Inc. is not liable for any direct, indirect, incidental, consequential, special, punitive, or exemplary damages arising out of or relating to your use of the Site, reliance on content, delays, interruptions, or any communication with our company.
Some jurisdictions may not allow certain limitations; I cannot verify your jurisdiction’s rules.
11. Indemnification
You agree to indemnify and hold harmless TruNorth Financial Services, Inc., its employees, agents, directors, and affiliates from any claims, damages, losses, liabilities, or expenses arising from your use of the Site or violation of these Terms.
12. Privacy Policy
Your use of the Site is also governed by our Privacy Policy, which explains how we collect, use, and safeguard your information.
If you need a customized Privacy Policy, I can draft one.
13. Changes to Terms
We may modify these Terms at any time. Changes are effective upon posting on the Site. Your continued use after changes constitutes acceptance.
14. Governing Law
These Terms are governed by the laws of the State of Michigan, without regard to conflict-of-law principles.
Any disputes shall be resolved in state or federal courts located in Michigan.
15. Contact Information
For questions about these Terms, contact:
TruNorth Financial Services, Inc.
41850 W. 11 Mile Rd., Suite 201
Novi, MI 48375
Email: [email protected]
Phone: +1.248.970.9001
